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Thunderbird Owner's Club of Australia Inc.
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1973 Continental - Mark 1 V
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The beautiful front end of the Mark suffered a little in 1973, due to government regulations requiring front bumpers to be able to withstand an impact of 5 mph.
The rear of the car remained the same as in 1972, but a new rear bumper guard was made available as an option, and most ordered it, if only to ensure those behind knew it was a new model, and not last years.
Nothing else on the road, except Ford's Thunderbird, looked like the Mark. And the Thunderbird, which shared many parts with the Mark, lacked the hidden headlamps, rear deck spare tire design, and classic grille. So similar were the cars, reports of Continental Mark IV instrument panel inserts being installed in T-Birds, and vice versa, were rumored. All of this really had little effect on the Mark.
As Lincoln said in the 1973 sales brochure.
"The 1973 Lincoln Continental Mark IV.
Quite simply, the most beautiful car in America."
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